🎯 Chapter Objective

By the end of this chapter, you will be able to:

Track the right indicators for an in-store QR campaign.
Quickly identify bottlenecks.
Implement a weekly 15-minute ritual to improve your results.

1) Why Tracking is Vital

A storefront QR code without tracking is like a cash register without a receipt: you don't know what you're earning.
👉 Tracking transforms an experiment into a solid process.
Without it, you risk:

Invisible or misused QR codes,
Candidates abandoning the process,
Or overly demanding Personi that discourage applicants.

2) Weekly Indicators to Track

📊 Step by Step

1️⃣ QR Scans

How many people initiated the journey?
💡 If this number is low → QR code is poorly placed or explained.

2️⃣ Completion Rate

How many complete the entire questionnaire?
💡 If low → issue with administration (noise, no mention of next steps, un reassuring message).

3️⃣ Matched Applications

How many truly match the Personi (soft + hard skills)?
💡 If low → Personi is too selective, or criteria are poorly chosen.

4️⃣ Interviews & Hires

How many advance to the next stage and are hired?
💡 If low while matches are good → internal process needs improvement (availability, poorly prepared interviews).

3) The Continuous Improvement Ritual

🗓️ 15 Minutes Per Week

Review your four indicators.
Choose just one lever to improve.
Decide on a concrete action:
- 📍 Relocate a QR code
- 📢 Brief the team on the pitch
- 📝 Lighten a Personi (remove an overly restrictive criterion)
- 🤫 Improve the administration process (quiet area, debrief held)
Note the decision → verify the following week.

👉 This is the Test → Measure → Adjust loop.

4) Concrete Example

Week 1: 100 scans → 30 completions.
💡 Action: Train the team to better announce the next steps → "You'll get your results, and we'll discuss them together.".
Week 2: 100 scans → 65 completions → only 15 matches.
💡 Action: Personi too strict → remove a criterion.
Week 3: 120 scans → 70 completions → 45 matches → 10 interviews.
💡 Result: stabilized flow → pilot ready to be expanded.

Mini-Exercise (Self-Check)

Note the indicator you will prioritize tracking this week (scans, completions, matches, hires).
Write down the last known value.
Decide on one action you will implement this week to improve it.

Store Sourcing - Track, Measure, and Adjust Your Retail Recruitment