🎯 Chapter Objective

By the end of this chapter, you will be able to:

Generate a candidate QR code or link in Trimoji.
Associate this QR code with one or more Personas and offers.
Choose the right distribution channels (in-store and online).
Explain the QR code to a candidate in under 10 seconds.

Access the section 👉 Create a Campaign to understand how it works.

1) Generate a campaign in Trimoji

🖥️ Step 1: Create the campaign

In the Trimoji space, you create a new campaign.
Each campaign is linked to its complete Persona (soft + hard) that matches the offer.

📎 Important: without a Persona, the QR code cannot match → you revert to classic recruitment.

2) Associate and generate the QR code

🔗 Step 2: Associate the QR code

Once the campaign is created, Trimoji automatically generates a QR code and a candidate link.
This QR code leads to adding a mini-resume + soft skills analysis → matching with the chosen offers.

📌 You can:

Download the QR code as an image (PNG).
Integrate it on physical materials (posters, POS displays).
Add it to your digital communications (career page, social media, email).

3) Distribute in-store

🏬 Where to place QR codes?

Window display (captures passersby).
Counter/checkout (captures waiting customers).
Fitting rooms (captures customers trying on items).

🧑‍🤝‍🧑 How to brief your teams?

Explain that the QR code is not a "test" but an entry point.
Ask them to practice the 10-second pitch (see below).
Display a clear visual: "Join the team - Scan here".

4) Distribute online

🌐 Effective digital channels

Career page → add the QR code or link.
Social media → post an image of the QR code with a catchy caption.
Local campaigns (Facebook Ads, Instagram) → integrated clickable QR code.
Emails / WhatsApp → send the candidate link directly.

📈 Tip: think about local retail → a Facebook post from the store + QR code image = more impact than a distant corporate campaign.

5) Candidate Pitch (10 seconds)

🎤 Ready-to-use script:

“Scan here: in 3 minutes, you'll fill out the essentials, take an analysis, and directly see the offers that suit you. You'll receive your results, and we'll discuss them together.”

👉 Simple, reassuring, candidate-focused.

Mini-exercise (self-check)

Note down 2 physical locations in your store where you could place a QR code.
Write your version of the 10-second pitch (including the 3 elements: short time, matching, results + debrief).
Decide which digital channel you will use as a priority (career page, social media, other).

Store Sourcing - Generate & Distribute a Retail Campaign (QR + Channels)